DCE Productions - 2025 Website Refresh
Your Trusted Partner In Creating Innovative Expierences
Market Research
Wireframing
Lo-Fi Prototyping
Hi-Fi Prototyping
Website Development
Chris Harris
Alyssa Oertel
Heather Bryant
Paul Harris
Coconspirator Team
The Challenge
DCE had a website that needed to:
- Restructure content and design around how users think, not just the service we deliver
- Help new visitors *instantly* get why DCE is different (and valuable)
- Surface additional services like event registration, platform builds, creative support, etc.
- Highlight trust, flexibility, and the way we grow with client
- Avoid dead ends and guide users toward meaningful actions that encourages them to explore the site continually
My role:
I was part of the internal media team, leading UX, visual design, and digital strategy. I initiated the redesign to complement our newly revised marketing strategy (guided by Coconspirator) and took the lead on:
- Researching competitors and mapping gaps in the market
- Defining our users: from executive assistants to event marketing leads
- Working with our internal teams to bring content and information to life
- Designing a new structure in Figma that can continue to grow with the company (lo-fi to hi-fi)
- Collaborating with copywriters and leadership on tone, hierarchy, and goals
Discovery Phase
We started with basic questions:
Why were most clients coming from word of mouth?
What did users expect to find vs. what we were giving them?
How did competitors structure their offerings?
Where did they fall short?
After competitor analysis and internal interviews, we partnered with a creative strategy agency (Coconspirator) to go deeper into brand positioning. Together, we realized something huge:
DCE doesn’t just deliver event AV. We remove the stress. We’re a partner, not just a vendor.
User Insights
We used empathy mapping and persona snapshots to guide user flows. Our users didn’t always know what service they needed, but they knew their problems. The site had to help them discover what was possible.
Our core audiences:
C-Suite Executives/Assitants
- Juggling Timelines
- Managing Vendor Calls
- Respects Professionalism
Marketing Managers
- Focus on Engangement and ROi
- Understand Their Brand
Corporate Event Planners
- Creative Solutions
- Long-term Collaboration
The Busy Professional
As a busy professional,I want a smart home system that simplifies my daily tasks and creates a comfortable, efficient living environment,so that I can save time and reduce stress.
Acceptance Criteria:
- The system should be easy to set up and use, with minimal configuration required.
- The system should be compatible with a variety of smart home devices and appliances.
- The system should allow for remote control and automation of tasks from anywhere.
- The system should provide a user-friendly interface and intuitive voice commands.
- The system should be reliable and secure, protecting my home and personal information.
User Journey
The Security-Minded Homeowner
As a security-minded homeowner, want a robust security system that protects my home and family from threats,so that I can feel safe and secure in my living space.
Acceptance Criteria:
- The system should include advanced features like video surveillance, smart locks, and intrusion detection.
- The system should be easy to monitor and control remotely.
- The system should be reliable and durable, resistant to hacking and tampering.
- The system should provide timely alerts and notifications in case of emergencies.
User Journey
The Business Owner Seeking Safety and Security Solutions
As a business owner, I want reliable camera installations and regular fire alarm inspections, so that I can ensure the safety and security of my establishment and comply with safety regulations.
Acceptance Criteria:
- The camera installation should cover all critical areas with high-resolution video and remote access.
- Fire alarm inspections should be conducted regularly, with detailed reports on functionality and compliance.
- Both systems should integrate seamlessly for monitoring and alerts in real-time.
- All installations and inspections should adhere to local safety standards and regulations.
User Journey
Competitive Analysis
What i discovered
Key Learnings
- SWOT Analysis:
Nominal Voltage, Wired Low Voltage, and AV Smart Tech. - Similar offerings, different strengths:
All provide low voltage solutions, but each has unique strengths. - Pricing is competitive:
Prices are similar across the board. - Focus on customer experience:
Differentiate by providing excellent service and support.
Success in the low voltage market lies in developing a unique value proposition and prioritizing exceptional customer experiences.
The Solution
Wireframes | Information Architechture
The focus of the website design was to address gaps in the market and meeting customer expectations.
The goal was to build trust in Gemini Prime Smart-Solutions while clearly showcasing their services and the tools they use. Using these insights, I created and refined wireframes and developed an information architecture that captured the necessary content for the page. After receiving client approval, we proceeded to the next phase of the project.
Concluding Thoughts
The Gemini Prime Smart-Solutions project allowed me to create a cohesive brand and user-friendly website by addressing key pain points for a new business. Through market research and user insights, I developed a solution that highlighted their services and built trust with customers. This experience sharpened my skills in UX/UI design, brand strategy, and client collaboration. I'm eager to bring these skills to future projects, driving both user satisfaction and business success.
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